What is a Book Review: SEO the New Magic?

There is something inevitable about the “get rich quick” schemes that persist in our universe. It seems ironic that the amount of work required to get rich quick is probably equal or greater to that required for getting a relevant education and slogging it out the old fashioned way. This is not to say that there are not new ways of making a living. It is just that the basic economics are the same: you need to generate something of value to someone in order to expect reasonable payment. This social economics is a perfect system where everyone wins. You win because you get money and the buyer wins because they get something of value. So what about search engine optimization in all of this? It seems to be a recipe for instant wealth. The idea is that one learns a few magic words and say them in just the right ways and presto, abracadabra, open sesame the wealth of the world makes its inevitable way to your door. The truth is less glamorous than this, however, because there is a lot more work involved. For sure, once you are at the top of the mountain you have a great view that just keeps on giving and all too soon you forget they effort it took you to get there but hey, look at the view from up here?!

As far as I can tell there is no real magic involved in SEO but what do I know? So reading a little bit made me somewhat wiser. I read and wrote a book review on “HOW TO START A BLOG THAT PEOPLE WILL READ: How to create a website, write about a topic you love, develop a loyal readership, and make six figures doing it. (THE MAKE MONEY FROM HOME LIONS CLUB)” by Mike Omar.

To me this subject is new and there is a lot to learn. I found Mike’s writing to be insightful and useful for my thought process. Time will tell how much hard work is required but the mysteries are minimised and the road map is clear. This book read at times like a transposed blog or ‘repurposed’ work; that said, if the thoughts are good then why not. This book really makes this process seem sensible and straight toward.

Reading this back I ask myself: what is a book review? In this case it is my impression of what I read. This is an ebook that I downloaded and went through pretty carefully. Mike Omar is an author who lives the dream of being self employed and has made it to the top of the mountain by writing a number of books, having several blogs, creating YouTube videso tutorials and generally being a ‘go to guy’ about all things entrepreneurial. Mike Omar has a writing style that is not exactly always flowing, but it does ooze knowledge and credibility and that is challenging to fake. He has made a lot of effort to make it look easy and now I imagine he is reaping the benefit of creating excellent content that is evergreen, to use his own terminology. It is interesting that there is not much to learn in here about what to write or even about writing style and so it seems that the correct foundation for your project, the addition of some words of magic and a lot of effort is the recipe to success. I cannot help considering that perhaps there are many people who follow this recipe both to success and to failure. The point being, this is probably not infallible but it is the best approach perhaps. The iron law of the market will decide whether your efforts pay off or not regardless of how hard you tried.

A second e book review that I have done on the subject “SEO King: How I Built My Blogging Empire [SEO Techniques Explained]” by Jason Blair. This is of course a poor review because I know nothing about the author except that it is clear that he has been writing quite a lot of different works over the last years and has something to say.


There is nothing like SEO to make me cringe in ignorance but this short book is wonderful. Personal experience and insight are the most important aspects of a book like this and the author has both aplenty. There is passion there also and at the very end the bottom line is that SEO like so much in life is one part inspiration and 99 parts perspiration. I just got the inspiration and so there is only one thing for it!

I had read this ebook some time before Mike Omar’s and it struck me very clearly as I was writing the review of “HOW TO START A BLOG THAT PEOPLE WILL READ: How to create a website, write about a topic you love, develop a loyal readership, and make six figures doing it. (THE MAKE MONEY FROM HOME LIONS CLUB)” how similar these two books are and how similar therefore my book review ends up. Ultimately I suppose, if one is writing a blog that people want to read then it will be read. If one uses the ‘tricks’ written about in these ebooks then one has the opportunity to get ‘out there’ in front of an audience. It is not easy and it is not quick, but it is possible for almost anyone who has a computer, some time and a little bit of money to use on the start up. Perhaps just being allowed into the game is enough for most of us, perhaps having the chance to compete is more than enough. Just like with any magic trick, there is a trick and the magic is to make sure that it looks like there is not!


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